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Atmosphere. Conceptualizing Methods in Fashion Graphics
Marius Janusauskas
ISBN 978-3-8325-5989-2
195 Seiten, Erscheinungsjahr: 2026
Preis: 39.00 €
Atmosphere. Conceptualizing Methods in Fashion Graphics
Rezension: "Author of the recent book Atmosphere: Conceptualization Methods in Fashion Graphics, Janusauskas’s own practice highlights how fashion and its representations create “atmospheres of resistance” and “alternative ways of being.” In: Fashion Theory; https://www.tandfonline.com/doi/full/10.1080/1362704X.2026.2656094, Datum des Zugriffs 29.4.2026 Inhalt: Atmosphere: Conceptualizing Methods in Fashion Graphics examines how fashion graphics—editorial, campaign, and process images—produce mood as spatial experiences. Positioned at the intersection of fashion studies, visual culture, and artistic practice, this book treats atmosphere as a critical mode of engagement that is sensory, relational, and affective. It reframes image-making as an experiential tool that links viewers to the process, material meaning, and politics of how fashion graphics are staged and made to circulate. By approaching atmosphere as both object and method, it foregrounds experimental, process-led practices—tuning light, texture, color, and rhythm—to track how intention is translated (and sometimes disrupted) in visual communication. The book invites designers, visual artists, educators, and students to see how atmosphere can function as a critique, contesting the neutrality of fashion imagery and asserting process as culturally consequential.
