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Touchpoint

p-ISSN: 1868-6052
e-ISSN: 2940-2778

Touchpoint - Emerging Service Design

When Service Design Isn’t Enough

Celia Beketa

Touchpoint - Emerging Service Design 17 No. 2 (2026)
https://doi.org/10.30819/touchpoint.17-2.09     pp: 47-49     2026-06-18

Cite: APA    BibTeX

Beketa, C. (2026). When Service Design Isn’t Enough. Touchpoint - Emerging Service Design, 17 (2), 47-49. doi:10.30819/touchpoint.17-2.09
@article{Beketa_2026,
doi = {10.30819/touchpoint.17-2.09},
url = {https://doi.org/10.30819/touchpoint.17-2.09},
year = 2026,
publisher = {Logos Verlag Berlin},
volume = {17},
number = {2},
pages = {47-49},
author = {Celia Beketa},
title = {When Service Design Isn’t Enough},
journal = {Touchpoint - Emerging Service Design}
}

Abstract
Most service designers, and especially those working in the public sector, will be well-accustomed to a certain feeling. It’s that feeling you get when, no matter how hard you try to redesign this or rethink that, the problem will always be bigger than you.
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