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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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Service Design’s Third Act : After touchpoints and organisations, what’s next?Luis AltTouchpoint - Emerging Service Design 17 No. 2 (2026)https://doi.org/10.30819/touchpoint.17-2.21 pp: 94-96 2026-06-18 |
Alt, L. (2026). Service Design’s Third Act : After touchpoints and organisations, what’s next?. Touchpoint - Emerging Service Design, 17 (2), 94-96. doi:10.30819/touchpoint.17-2.21
@article{Alt_2026,
doi = {10.30819/touchpoint.17-2.21},
url = {https://doi.org/10.30819/touchpoint.17-2.21},
year = 2026,
publisher = {Logos Verlag Berlin},
volume = {17},
number = {2},
pages = {94-96},
author = {Luis Alt},
title = {Service Design’s Third Act : After touchpoints and organisations, what’s next?},
journal = {Touchpoint - Emerging Service Design}
}
url = {https://doi.org/10.30819/touchpoint.17-2.21},
year = 2026,
publisher = {Logos Verlag Berlin},
volume = {17},
number = {2},
pages = {94-96},
author = {Luis Alt},
title = {Service Design’s Third Act : After touchpoints and organisations, what’s next?},
journal = {Touchpoint - Emerging Service Design}
Abstract
When the Service Design Network held its first conference in 2008, the field was small enough to fit in a single room. Today, that same conference draws well over 800 practitioners from dozens of countries, and service design roles are not uncommon across large organisations in every sector. Our approach, methods and tools are now being used to help organisations decide how they will deliver value to customers. By most measures, the discipline has been a successful endeavour.
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